M** Company manages a chain of gold stores. Previously, the stores only provided direct buying and lending services at the physical locations (offline). With the rapid increase in the number of customers, it posed significant operational challenges for the company. Understanding the difficulties faced by the customers, Corize’s experienced technical team actively engaged in discussions, planning, and proposing suitable solutions, successfully deploying the M** project.

• Industry: Financial Service Business
• Main development language: ReactJS, React Native
• Third-party services: AWS
• Project development duration: 5 months

Challenges

• Data Conversion: The data from the stores was previously stored locally on computers at each store.
• Operating Costs: As the company only provided direct buying and selling services, when the number of customers increased, the company had to hire additional staff to review transactions, resulting in high operating costs. The review process also became more complex.
• Customer Experience: Customers had to physically visit the stores for transactions, encountering a complex review process that was time-consuming and inconvenient.

Solutions of Corize

• Mobile Application Development: Develop a mobile application that allows customers to easily access online gold buying, selling, and lending services. The application also incorporates high-security features to protect customer information.
• Data Synchronization: Use AWS cloud services to store and synchronize data. Set up an automatic data backup system on a daily basis from store computers to the cloud and vice versa.
• Operations Center: Develop a centralized management dashboard where employees can check, monitor, and analyze data from all stores. This dashboard also provides detailed reports on store operations and business performance.

Results

• Improved Operational Efficiency: Reduce the number of staff required for transaction review, saving operational costs.
• Enhanced Customer Experience: Customers can easily perform gold buying, selling, and lending transactions through the mobile application, increasing customer satisfaction and loyalty.
• Centralized Management: The operations center system helps the company control and manage data from all stores, enabling strategic business decisions.

Conclusion

The digitalization project of the gold store chain has brought significant benefits to the company, from improving operational efficiency to enhancing customer experience. Synchronizing data to the cloud and establishing an operations center system has helped the company manage data effectively and securely, contributing to its sustainable development in the future.